As a photographer it’s sometimes hard to justify shooting non profit photography, especially pro bono. But every once in a while some a project comes along that is just too perfect to pass up. Last spring I was presented with an opportunity to direct a film and a stills campaign for the non-profit SheLift.
Powder and Sunshine in Avoriaz, France
I do not know how for how long the snow fell, but by the time I hit the slopes the accumulative snowpack was reported at two meters. I’ve skied Utah, and this snow rivaled the “best snow on earth!” It was “blower”, “over the head”, “deepest day of the year”, etc. etc.
All laughs: Skiing Teton Pass
To me skiing is about sharing. It can be a cold, sun-baked crust kind of day, but if you are with good people that make you smile, make you laugh, help you recover from some unfortunate life event, then sign me up for all the shitty days.
But when there’s powder… life becomes glorious.