The FlyLords Co reached out to me to create a three part series showcasing three fishermen (and woman) in their home turf. The idea was to feature the landscape, where they live and what they do day-to-day, and less about catching fish themselves. 

The client, CHUMS, has been in the fishing industry for years, and although we all know very well that having a glass retainer is important, it's just one of those brands that we kind of take for granted. I'm stoked they are pushing more to tell stories of their athletes and where they call home.