Cellphones are everywhere. They are ubiquitous. We have them on us at all times, even when we’re out in the woods. So then, if we have them, why not put them to use, even if there’s no service. Enter GAIA GPS, an app that does just that, puts your phone to use by utilizing the built in GPS that all smart phones have.
GAIA has been around for over 10 years now and is growing in popularity among all outdoor enthusiasts, but one area they feel like they can grow in is the hunting demographic.
I partnered with GAIA GPS for our second campaign – the first was a running spot for their social platforms which can be viewed here – to put together an authentic, compelling and dynamic hunting video that could be used across all their online platforms, as well as their website. They also wanted stills from the same shoot they could use to really spice up their online visuals.
Working with GAIA, I knew I had to create something that would speak to current hunters, as well as people wanting to get into it. I teamed up with Nate Torres, who lives and hunts in Colorado, and who knows what hunting is all about. He has a dope truck, bow hunts, rifle hunts and above all, can track an animal. He’s also a respectful and conscientious hunter, which is HUGE to me!
As the leaves were in full color, it made sense to shoot this campaign locally, utilizing my local knowledge of western Colorado. I couldn’t be more thrilled to call this place home, and to use it as a backdrop to this rad hunting campaign.
For more information and for 20% off a GAIA membership, please go to: www.gaiagps.com/dylanbrown/