Bootbarn reached out to me to create videos for their 2021 fall campaign – one was for Sheplers, a long-existing brand that Bootbarn owns, and Idyllwind, an in-house brand launched by country music singer Marinda Lambert.
Bootbarn embodies the work hard, cowboy mentality, and with that, they like to shoot on location in real settings. For this particular shoot, they chose Jackson, Wyoming. For 2 days, we shot Idyllwind in and around Jackson, and for a 1 day, we shot Sheplers on the Diamond Cross Ranch, a few miles north of Jackson.
These are two completely different brands, but both still embody Bootbarn's ethos, staying true to the cowboy. I shot these with that in mind – Sheplers hones in on the classic, hard-working lifestyle, while Idyllwind taps into the more poppy, modern side of cowgirl fashion.
Check out the differences below!