It’s taken me some time to realize the importance of community. Not just my extended photography community, but also the community in which I live. When I was asked to shoot a social campaign for Blundstone Boots, I was stumped at first because they were looking for farm photography and I mostly focus on adventure/lifestyle. But then I realized I had a community of sustainable farmers – many of whom I’ve shared a beer with – living right here in the Roaring Fork Valley. Within a few hours, I had put together a book and casting list and had it sitting in Blundstone’s inbox.
What it means to be a big-brand content creator
Nothing has changed from print ads to social ads –– it’s still a world of being an original content creator.