Thorogood Boots is a brand with deep roots in American craftsmanship, known for producing some of the toughest work boots on the market. Now, they are expanding into workwear, and it was my job to visually narrate this exciting new chapter. Being recognized as a workwear photographer, I understood the importance of capturing the grit, durability, and timeless style that both the boots and apparel represent.
Farm photography for Blundstone boots
It’s taken me some time to realize the importance of community. Not just my extended photography community, but also the community in which I live. When I was asked to shoot a social campaign for Blundstone Boots, I was stumped at first because they were looking for farm photography and I mostly focus on adventure/lifestyle. But then I realized I had a community of sustainable farmers – many of whom I’ve shared a beer with – living right here in the Roaring Fork Valley. Within a few hours, I had put together a book and casting list and had it sitting in Blundstone’s inbox.
What it means to be a big-brand content creator
Nothing has changed from print ads to social ads –– it’s still a world of being an original content creator.