Ford has been ubiquitous with automobiles. Starting at the turn of the century, Ford has been a staple in the automotive world, constantly innovating, updating and staying ahead of the curve. This is no exception with the Ford Ranger. Equipped with the best-in-class towing capacity, comfortable seats, standard safety features, and a look to turn heads, I was thrilled when ask to document the new Ford Ranger Lariat in Rapid Red being used in the wild.
Ford is known to be tough – it’s their brand mission statement. They’re known as America’s truck. So I wanted to be sure to capture that, while also showing it in some of America’s beautiful country. I started out by towing a Taxa Outdoors Cricket over 5,000 miles, crossing mountain passes, romping down dirt roads and on the occasion, locking the factory equipped rear hub. We also equipped the Ranger with a Yakima rack setup, so we could strap on our paddleboards, raft frame and anything else our outdoor lifestyle would need.
