A woman descends a ridge during the annual Coors Light and No Barriers climb of Mount Wilson
Sarah Herron pauses during an ascent of Mount Wilson, Colorado

COORS LIGHT +
NO BARRIERS

Each fall Coors Light partners up with No Barriers to climb Mount Wilson, the iconic mountain that is on the Coors Light can. I was invited with several other influencers and media folk to partake in the annual climb.
Coors Light is a huge sponsor of No Barriers, whose mission is getting disabled people in the outdoors and recreating. No Barriers founder Erik Weihenmayer, who happens to be blind, climbs the 14er with all the attendees and talks about overcoming mountains – a theme shared by both brands.
Sarah Herron watches a sunrise on Mount Wilson
We climbed over 4,000 vertical feet, hiking nearly 20 miles to conquer our mountain this day. It was tough, but when we summited, cracked that silver bullet, and then once again, back at the car, it couldn't have felt any better! Mount Wilson might just be the perfect peak to test the mettle of all the attendees!

Cheers!